Introduction to Marketing Management
Marketing management facilitates the activities and functions which are involved in the distribution of goods and services. According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives.
About Marketing Management MCQs
In this post you will get Marketing Management MCQs which are especially for UGC NET and SET exams of various states such as SLET NE, GSET, WBSET. JKSET, Rajasthan SET, MP SET, MH SET, KSET and Kerala SET.
We try to cover all the questions asked in above mentioned exams relating to Marketing Management MCQs. Visit our website regularly for latest contents.
Marketing Management MCQs for UGC NET and SET Exams
1. The tendency to perceive another person as belonging to a single class or category is known as: [GSET]
(A) Stereotyping.
(B) Halo effect.
(C) Attribution.
(D) Assimilation.
Ans: (A) Stereotyping.
2. Aided and unaided recall is related with: [GSET]
(A) Advertising Budget decision.
(B) Advertising Objective decision.
(C) Advertising Effectiveness decision.
(D) Personal selling decision.
Ans: (C) Advertising Effectiveness decision.
3. _______ aims to create liking, preference, conviction, and purchase of a product or service. [GSET]
(A) Corporate advertising.
(B) Reminder advertising.
(C) Persuasive advertising.
(D) Reinforcement advertising.
Ans: (C) Persuasive advertising.
4. Marketers typically focuses on _______ in choosing the points of parity and point of difference that make-up their brand positioning. [GSET]
(A) Brand Equity.
(B) Brand awareness.
(C) Brand benefits.
(D) Brand architecture.
Ans: (C) Brand benefits.
5. Brand _______ is the added value endowed to product and services. [GSET]
(A) loyalty.
(B) equity.
(C) preference.
(D) Identity.
Ans: (B) equity.
6. Marketers have traditionally classified products on the basis of three characteristics _______ tangibility and use. [GSET]
(A) availability.
(B) affordability.
(C) aesthetics.
(D) durability.
Ans: (D) durability.
7. The five forces model can be used to [GSET]
(A) plan a firm’s global strategy based on internal firm resources.
(B) understand a firm’s strategic internal assets in global markets or regional markets.
(C) analyse a firm’s competitive position in a specific market segment or similar market segments.
(D) explain why industry change may force firms to relocate parts of their business to other countries.
Ans: (C) analyse a firm’s competitive position in a specific market segment or similar market segments.
8. When a consumer expresses thoughts, feelings, images, experiences and beliefs associated with the brand, the consumer is expressing: [GSET]
(A) Brand knowledge.
(B) Ethnocentric bias.
(C) Self-serving bias.
(D) Brand identity.
Ans: (A) Brand knowledge.
9. Marketers often cut the cost of advertising dramatically by using consumers as their creative team. [GSET]
This strategy is known as:
(A) Crowd sourcing.
(B) Public relations.
(C) Vertical integration.
(D) Disintermediation.
Ans: (A) Crowd sourcing.
10. A cluster of complementary goods and services across diverse set of industries is called as: [GSET]
(A) Market place.
(B) Meta market.
(C) Market space.
(D) Resource market.
Ans: (B) Meta market.
11. Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called _______. [GSET]
(A) Product communications.
(B) Communication adaptation.
(C) Marked development.
(D) Dual adaptation.
Ans: (B) Communication adaptation.
12. Some combinations of products, services, information or experiences offered to a market to satisfy a need or want. It is known as: [GSET]
(A) Marketing Mix.
(B) Market Segmentation.
(C) Market offering.
(D) Marketing Myopia.
Ans: (C) Market offering.
13. It is the combined discounted customer life time values of all the companies’ current and potential customers. It is called as: [GSET]
(A) Customer Satisfaction.
(B) Customer Value.
(C) Customer Equity.
(D) Customer Delight.
Ans: (C) Customer Equity.
14. The approach to marketing attempts to recognize and reconcile the scope and complexities of marketing activities: [GSET]
(A) The holistic marketing concept.
(B) The marketing concept.
(C) The selling concept.
(D) The product concept.
Ans: (A) The holistic marketing concept.
15. It is the set of all products and items a particular seller offers for sale. It is called as: [GSET]
(A) Product line.
(B) Product mix.
(C) Product system.
(D) The product hierarchy.
Ans: (B) Product mix.
16. It is the diverse collection of incentive tools, designed to stimulate quicker buying of a particular product or service by consumers or the trade. It is related to: [GSET]
(A) Advertising.
(B) Personal selling.
(C) Publicity.
(D) Sales promotion.
Ans: (D) Sales promotion.
Ans: (B) Democratic.
17. Marketing concept is based on: [GSET]
(A) Customer oriented.
(B) Profit oriented.
(C) Programme oriented.
(D) None of the above.
Ans: (A) Customer oriented.
18. Who developed the 4 P’s of marketing? [GSET]
(A) Philip Kotler.
(B) Peter F. Drucker.
(C) McCarthy.
(D) Cundiff and Still.
Ans: (C) McCarthy.
19. Which of the following cost may be used for price decision? [GSET]
(A) Fixed cost.
(B) Variable cost.
(C) Average cost.
(D) All of the above.
Ans: (D) All of the above.
20. Direct distribution channel is: [GSET]
(A) Producer – Wholesaler.
(B) Producer – Retailer.
(C) Producer – Consumer.
(D) All of the above.
Ans: (C) Producer – Consumer.
21. Marketing planning includes: [GSET]
(A) Product Policy.
(B) Price Policy.
(C) Promotional Policy.
(D) All of the above.
Ans: (D) All of the above.
22. “A marketing policy is a statement of a course of action which will be followed under a given set of circumstances.” Who said it? [GSET]
(A) William J. Stanton.
(B) Philip Kotler.
(C) Cundiff and Still.
(D) J.R. Betty.
Ans: (A) William J. Stanton.
23. Today marketing is: [GSET]
(A) Product oriented activities.
(B) Consumer oriented activities.
(C) Profit oriented activities.
(D) Cost-oriented activities.
Ans: (B) Consumer oriented activities.
24. Which of the following is durable product? [GSET]
(A) Milk and Ghee.
(B) Bread.
(C) Television and Furniture.
(D) None of the above.
Ans: (C) Television and Furniture.
25. Pricing decision is affected by: [GSET]
(A) Objectives of the manufacturer.
(B) Cost of the product.
(C) Competition.
(D) All of the above.
Ans: (D) All of the above.
26. Sales promotion is a: [GSET]
(A) Short-term device.
(B) Long-term device.
(C) Highly long-term device.
(D) Company strategy.
Ans: (A) Short-term device.
27. Consumers are buying all products put into the market place. This demand state is called as: [GSET]
(A) Latent demand.
(B) Full demand.
(C) Overfull demand.
(D) Unwholesome demand.
Ans: (B) Full demand.
28. The marketing audit is a part of the following: [GSET]
(A) Annual plan control.
(B) Efficiency control.
(C) Profitability control.
(D) Strategic control.
Ans: (D) Strategic control.
29. Family can be regarded as following type of reference groups: [GSET]
(A) Secondary reference group.
(B) Primary reference group.
(C) Aspirational reference group.
(D) Disassociative reference group.
Ans: (B) Primary reference group.
30. An element of the buyer’s image on the product performance is related to the following: [GSET]
(A) Make-up pricing.
(B) Target return pricing.
(C) Perceived value pricing.
(D) Going rate pricing.
Ans: (C) Perceived value pricing.
31. All the product classes that can satisfy a core need with reasonable effectiveness, it is known as: [GSET]
(A) Product type.
(B) Produce class.
(C) Product line.
(D) Brand and Item.
Ans: (B) Produce class.
32. E-marketing is: [GSET]
(A) Buying and selling of goods and services through internet.
(B) Buying of goods through internet.
(C) Selling of goods through internet.
(D) All of the above.
Ans: (D) All of the above.
33. Role of Marketing has become vital because of changes and increased _______. [GSET]
(A) Technology.
(B) Competition.
(C) Both (A) and (B).
(D) None of the above.
Ans: (C) Both (A) and (B).
34. Advertising creates _______ among customers. [GSET]
(A) Awareness.
(B) Clearity.
(C) Confusion.
(D) Positive effects.
Ans: (A) Awareness.
35. Price of a product affects its _______ [GSET]
(A) Demand.
(B) Production.
(C) Customer.
(D) All of the above.
Ans: (A) Demand.
36. _______ are set of interdependent organisations participating in the process of making a product or service available for use or consumption. [GSET]
(A) Marketing channels.
(B) Marketing terrains.
(C) Communication channels.
(D) Sales territories.
Ans: (A) Marketing channels.
37. Which is the first step to be performed by a marketer in developing effective marketing communications? [GSET]
(A) Identifying a target audience.
(B) Determining the objectives.
(C) Establishing the budget.
(D) Deciding on the media mix.
Ans: (A) Identifying a target audience.
38. A _______ is a set of procedures and sources, managers use to obtain everyday information about developments in the marketing environment. [GSET]
(A) Data warehousing system.
(B) Viral marketing campaign.
(C) Product management system.
(D) Marketing intelligence system.
Ans: (D) Marketing intelligence system.
39. When the company follows one product one segment principle, it is: [GSET]
(A) Undifferentiated marketing.
(B) Differentiated marketing.
(C) Concentrated marketing.
(D) Segment marketing.
Ans: (D) Segment marketing.
40. Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service? [GSET]
(A) advertising.
(B) direct marketing.
(C) public relations.
(D) sales promotion.
Ans: (D) sales promotion.
41. In _______ marketing the firm operates in several market segments and designs different products for each segment. [GSET]
(A) Individual.
(B) Undifferentiated.
(C) Differentiated.
(D) Niche.
Ans: (C) Differentiated.
42. ‘Marketing and Innovation are the two basic functions of a business enterprise’. [GSET]
Who is known for this statement?
(A) Philip Kotler.
(B) William J. Stanton.
(C) Henry Fayol.
(D) Peter F. Drucker.
Ans: (D) Peter F. Drucker.
43. The internal records systems supplies results data, but the marketing intelligence system supplies _______ data. [GSET]
(A) Internal.
(B) Revenue.
(C) Thematic.
(D) Happenings.
Ans: (D) Happenings.
44. Distributional activities involve decisions regarding: [GSET]
(A) Channels of distribution.
(B) Decision-making.
(C) Both (A) and (B).
(D) None of the above.
Ans: (A) Channels of distribution.
45. Informing buyers of new brand and new package is the _______ of sales promotion. [GSET]
(A) Objective.
(B) Method.
(C) Application.
(D) None of the above.
Ans: (A) Objective.
46. Pricing activities is _______ of product price. [GSET]
(A) Fixation.
(B) Taxation.
(C) Both (A) and (B).
(D) None of the above.
Ans: (A) Fixation.
47. Which among the following is an example of Trade Promotion? [GSET]
(A) Coupons.
(B) Samples.
(C) Push money.
(D) None of the above.
Ans: (C) Push money.
48. The result of positioning is the successful creation of _______ which provides a cogent reasons why the target market should buy the product. [GSET]
(A) An award winning promotional campaign.
(B) A customer-focused value proposition.
(C) A demand channel.
(D) Everyday low pricing.
Ans: (B) A customer-focused value proposition.
49. A _______ is the set of all products and items a particular seller offers for sale. [GSET]
(A) Product line.
(B) Product mix.
(C) Product extension.
(D) Product class.
Ans: (B) Product mix.
50. _______ is a single product that marketer offer to its market for consumption. [GSET]
(A) Product line.
(B) Product length.
(C) Product mix width.
(D) Product depth.
Ans: (A) Product line.
51. _______ is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. [GSET]
(A) Positioning.
(B) Valuation.
(C) Pricing.
(D) Commercialization.
Ans: (A) Positioning.
52. Which of the following is the first step in setting a pricing policy? [GSET]
(A) selecting a pricing method.
(B) selecting the pricing objective.
(C) determining demand.
(D) estimating cost.
Ans: (B) selecting the pricing objective.
53. Market penetration pricing strategy can be adopted when: [GSET]
(A) Market is highly price sensitive.
(B) Low price stimulates market growth.
(C) Both (A) and (B).
(D) Neither (A) nor (B).
Ans: (C) Both (A) and (B).
54. When Apple introduced its I phone in USA, it was priced at $599. Two months after the introduction, the price has came down to $399. What kind of pricing did Apple adopt? [GSET]
(A) Loss-leader pricing.
(B) Market-penetration pricing.
(C) Market-skimming pricing.
(D) Value pricing.
Ans: (C) Market-skimming pricing.
55. If a firm adopts cost plus pricing policy, it would: [GSET]
(A) Charge a price which does not include promotional costs.
(B) Charge a price which does not include profit.
(C) Charge a price which does not include transportation cost.
(D) Charge a price which includes minimum profit over all costs.
Ans: (D) Charge a price which includes minimum profit over all costs.
56. Functions of marketing management consists: [GSET]
(A) Determination of the marketing objects.
(B) Marketing Planning.
(C) Marketing Organisation.
(D) All of the above.
Ans: (D) All of the above.
57. Which of the following is not true about publicity? [GSET]
(A) It is done through mass media.
(B) It is one way of communication.
(C) It is paid form of propaganda.
(D) It is non-personal in nature.
Ans: (C) It is paid form of propaganda.
58. Which of the following is not a base for segmenting consumer markets? [GSET]
(A) Occupation.
(B) Education.
(C) Quality.
(D) Social class.
Ans: (C) Quality.
59. Which of the following does not belong to marketing concept? [GSET]
(A) Product concept.
(B) Production concept.
(C) Services concept.
(D) Social marketing concept.
Ans: (C) Services concept.
60. It is a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment. It is called as: [GSET]
(A) A Marketing Information System.
(B) A Marketing Research System.
(C) A Marketing Intelligence System.
(D) An Internal Record System.
Ans: (C) A Marketing Intelligence System.
61. Ethnocentric firms are those whose orientation is: [GSET]
(A) Compatible with host country marketing.
(B) Compatible with home country marketing.
(C) Compatible with no specific country.
(D) Compatible with a region.
Ans: (B) Compatible with home country marketing.
62. In which of the following concepts the marketers identify the hierarchy of attributes which guides the consumer decision-making in order to understand different competitive forces and its formation? [GSET]
(A) Market Myopia.
(B) Market Portioning.
(C) Marketing Myopia.
(D) Meta Markets.
Ans: (B) Market Portioning.
63. The practice of tailoring products and marketing programmes to the needs and wants of specific individuals and local customer groups is called as: [GSET]
(A) Market Targeting.
(B) Target Marketing.
(C) Integrated Marketing.
(D) Micro Marketing.
Ans: (D) Micro Marketing.
64. Companies using call centers for receiving calls from customers is described by the following: [GSET]
(A) In-bound Tele-marketing.
(B) Out-bound Tele-marketing.
(C) Advertising.
(D) In-bound and out-bounding tele-marketing.
Ans: (B) Out-bound Tele-marketing.
65. Which of the following is not the stage of product cycle? [GSET]
(A) Introduction.
(B) Growth.
(C) Market segmentation.
(D) Decline.
Ans: (C) Market segmentation.
66. Marketing is a human activity directed at satisfying need and wants through exchange process, is the statement of: [GSET]
(A) Cundiff and Still.
(B) Kenneth Andrew.
(C) Philip Kotler.
(D) Kishwar S. Kan.
Ans: (C) Philip Kotler.
67. Magazines and Journals are suitable for advertising products of _______ type purchased by only a particular section of society. [GSET]
(A) Special.
(B) Specific.
(C) General.
(D) None of the above.
Ans: (B) Specific.
68. Role of Marketing has become vital because of changes are increased: [GSET]
(A) Technology.
(B) Competition.
(C) Both (A) and (B).
(D) None of the above.
Ans: (C) Both (A) and (B).
69. Informing the buyers of new brand and new package is the _______ of sales promotion. [GSET]
(A) Objective.
(B) Method.
(C) Application.
(D) None of the above.
Ans: (A) Objective.
70. Producers of garments often organise _______ shoes to promote their products. [GSET]
(A) Charity.
(B) Orchestra.
(C) Fashion.
(D) Movie.
Ans: (C) Fashion.
71. Salesman creates more _______ which makes planned and regular mass production possible. [GSET]
(A) Demand.
(B) Sales.
(C) Price.
(D) Consumer.
Ans: (A) Demand.
72. Which of the following is not basic function of Packaging? [GSET]
(A) Protection.
(B) Performance.
(C) Production.
(D) Promotion.
Ans: (C) Production.
73. Which of the following is not a party of buying behaviour? [GSET]
(A) Influencer.
(B) User.
(C) Decider.
(D) Government.
Ans: (D) Government.
74. The technique of measuring life styles of consumers is called: [GSET]
(A) Demographics.
(B) Geographic.
(C) Psychographics.
(D) Photographic.
Ans: (C) Psychographics.
75. A point of comparison for an individual in the matter of forming values, attitudes and behaviour is called: [GSET]
(A) Reference group.
(B) Celebrity.
(C) Personality.
(D) T. Group.
Ans: (A) Reference group.
76. Societal concept of marketing is for: [GSET]
(A) Large scale selling and promotional efforts.
(B) Production as per consumer needs.
(C) Product improvement.
(D) Improvement of people’s well being.
Ans: (D) Improvement of people’s well being.
77. Which of the demographic variables is not used by marketers for demographic segmentation? [GSET]
(A) Age.
(B) Occupation.
(C) Poverty.
(D) Gender.
Ans: (C) Poverty.
78. If a company uses its company name for its entire range of products offered, then it is called: [GSET]
(A) Private branding.
(B) Product live branding.
(C) Specific product branding.
(D) Corporate branding.
Ans: (D) Corporate branding.
79. At which stage of the new product development, the launching of new product will take place: [GSET]
(A) Business Analysis.
(B) Test Marketing.
(C) Marketing Strategy Development.
(D) Commercialisation.
Ans: (D) Commercialisation.
80. Who defines advertising as “any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor?” [GSET]
(A) Philip Kotter.
(B) C.K. Prahalad.
(C) Chartered Institute of Marketing.
(D) American Marketing Association.
Ans: (D) American Marketing Association.
81. _______ contributes to the atmosphere of a service organisation. [GSET]
(A) Brand.
(B) Capacity planning.
(C) Physical evidence.
(D) Packaging.
Ans: (C) Physical evidence.
82. In a broader sense, marketing communication includes _______. [GSET]
(A) Product.
(B) Price.
(C) Place.
(D) All of the above.
Ans: (D) All of the above.
83. What is relevant to place variable of marketing mix? [GSET]
(A) Branding.
(B) Price Penetration.
(C) Sales Personnel Motivation.
(D) None of the above.
Ans: (C) Sales Personnel Motivation.
84. Branding decisions are based on: [GSET]
(A) Market Research.
(B) Assessment of customer’s need.
(C) Cost of product.
(D) Both (A) and (B).
Ans: (D) Both (A) and (B).
85. Which is used for short-term sales achievement? [GSET]
(A) Personnel Selling.
(B) Advertising.
(C) Sales Promotion.
(D) Public Relations.
Ans: (C) Sales Promotion.
86. the method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as: [GSET]
(A) Market Targeting.
(B) Market Positioning.
(C) Market Segmentation.
(D) Market Strategy.
Ans: (C) Market Segmentation.
87. What is customer value? [GSET]
(A) Ratio between the customer’s perceived benefits and the resources used to obtain these benefits.
(B) Excess of satisfaction over expectation.
(C) Post purchase dissonance.
(D) None of the above.
Ans: (A) Ratio between the customer’s perceived benefits and the resources used to obtain these benefits.
88. Which element of the promotion mix do wholesalers primarily rely on to achieve their promotional objectives? [GSET]
(A) Advertising.
(B) Trade Promotion.
(C) Personal Selling.
(D) Direct Marketing.
Ans: (B) Trade Promotion.
89. What is the basis for segmenting vitamin market? [GSET]
(A) Age.
(B) Place of distribution.
(C) Formulation.
(D) All of the above.
Ans: (A) Age.
90. Needs for goods and services are more homogeneous in: [GSET]
(A) Industrial Market.
(B) Consumer Market.
(C) Domestic Market.
(D) None of the above.
Ans: (A) Industrial Market.
91. Customers being able to buy product and services on the Internet is a result of: [GSET]
(A) e-business.
(B) e-marketing.
(C) e-commerce.
(D) e-purchasing.
Ans: (B) e-marketing.
92. Peak load pricing can be used for: [GSET]
(A) Transport.
(B) Electricity.
(C) Drinking water.
(D) Both (A) and (B) but not (C).
Ans: (D) Both (A) and (B) but not (C).
93. It is the type of market that describes a cluster of complementary products and services that are closely related in the minds of consumers but are spread across diverse set of industries is: [GSET]
(A) Market space.
(B) Meta market.
(C) Market place.
(D) Mega market.
Ans: (B) Meta market.
94. It makes sense when good opportunities exist outside the present business described as: [GSET]
(A) Intensive growth.
(B) Integrative growth.
(C) Diversification growth.
(D) Internal growth.
Ans: (C) Diversification growth.
95. A firm attempts to serve all customer groups with all the products their might need refer to: [GSET]
(A) Single segment concentration.
(B) Multiple segment concentration.
(C) Multiple segment specialisation.
(D) Full market coverage.
Ans: (D) Full market coverage.
96. The most effective sales promotion scheme to consumer to use in the product information is: [GSET]
(A) Demonstration.
(B) Push money.
(C) Samples.
(D) Coupons.
Ans: (C) Samples.
97. The words, symbols or marks that are legally registered by a company are called: [GSET]
(A) Brand.
(B) Agmark.
(C) Trademark.
(D) Hallmark.
Ans: (C) Trademark.
98. The big difference between advertising and publicity is that: [GSET]
(A) Publicity is free and advertising is paid for.
(B) The sponsor of the advertising is openly identified.
(C) Publicity is limited to sales of services and advertising is used for products and services.
(D) All of the above.
Ans: (A) Publicity is free and advertising is paid for.
99. The business buyer has to make the fewest decisions when involved in a [GSET]
(A) Modified rebuy.
(B) Regular buy.
(C) Straight rebuy.
(D) New task.
Ans: (C) Straight rebuy.
100. Identify the four pillars of brand equity, according to brand asset valuator model. [GSET]
(A) Relevance, performance, bonding and advantage.
(B) Presence, performance, advantage and bonding.
(C) Energized differentiation, relevance, esteem and knowledge.
(D) Energized differentiation, esteem, brand feeling and brand salience.
Ans: (C) Energized differentiation, relevance, esteem and knowledge.
101. According to Young and Rubicam’s brand asset valuator, a brand’s _______ measures how well the brand is regarded and respected. [GSET]
(A) Knowledge.
(B) Differentiation.
(C) Energy.
(D) Esteem.
Ans: (D) Esteem.
102. Which of the following is an example of a pure service? [GSET]
(A) air travel.
(B) psychotherapy.
(C) baby oil.
(D) a laptop.
Ans: (B) psychotherapy.
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