Marketing Major Syllabus
Dibrugarh University BCOM 1st Sem Syllabus
BCOM 1st New Education Policy Syllabus 2023
In this Post you will get Marketing Major Syllabus (Dibrugarh University BCOM 1st Sem Syllabus). This BCOM 1st New Syllabus is based on New Education Policy (NEP) Syllabus 2023.
|
Course |
Course Title |
Credit |
|
Major Core |
Business Organisation and Management |
4 |
|
Minor |
Marketing Management |
4 |
|
GEC |
Marketing For Beginners |
3 |
|
AEC Language |
(MIL/Regional Language) |
4 |
|
Value Added Course-1 |
Understanding India |
2 |
|
Value Added Course-2 |
Health and Wellness |
2 |
|
Skill Enhancement Course (SEC1 or SEC2) |
SEC1 – MS-Excel and its Application in Business SEC2 – Tourism Management |
3 3 |
|
Total Credits |
22 |
|
BACHELOR OF COMMERCE PROGRAMME (FYUGP)
SYLLABUS OF 1ST SEMESTER
Course Title: BUSINESS ORGANISATION AND MANAGEMENT
Course Code: C-1
Nature of the Course: CORE Course
Credit: 04 Credits
Distribution of Marks: 80 (End Sem) + 20 (In-Sem)
Course Objective: To gain a basic understanding of the structure and forms of business organisations and the primary functions of management that are vital for the smooth operation of business organisations.
Unit 1: Total Marks 16
Forms of Business Organisation – Sole Proprietorship; Joint Hindu Family Firm; Partnership Firm; Joint Stock Company; Cooperative Society; Limited Liability Partnership Forms of Public Enterprises; International Business – Types
Unit 2: Total Marks 16
Planning, Organising and Decision Making; Policy and Strategy Formulation
Departmentation – Functional, Project, Matrix and Network
Unit 3: Total Marks 16
Authority Relationships – Line and Staff; Delegation of Authority; Decentralisation; Groups and Teams; Reporting and Accountability
Leadership – Nature, Types, Leadership Theories
Unit 4: Total Marks 16
Motivation – Theories and Practices: Herzberg’s Theory, Vroom’s Expectancy Theory, Z-theory, Control – Concept and Process
Communication and Coordination – Process of Communication; Formal and Informal Channels of Communication; Leakages in Organisational Communication; Interpersonal Communication.
Unit 5: Total Marks 16
Indian Ethos for Management: Value-Oriented Holistic Management; Business Process Reengineering (BPR), Learning Organisation, Outsourcing
Subaltern Management Ideas from India; Diversity & inclusion; Work-life Balance; Freelancing; Flexi-time and work from home; Co-sharing/co-working.
MODES OF IN-SEMESTER ASSESSMENT: (20 Marks)
· One Sessional Examination – 10 marks
· Other (any one) 10 marks
– Group Discussion
– Assignment
– Seminar Presentation on any of the relevant topics
Course Outcome: The students should be able to understand the distinctive significance of each functional sphere of management and take meaningful decisions regarding the same for effective their application in different types of organisations.
Recommended Books:
· O.P. Gupta, Business Organisation and Management (According to National Education Policy 2020), SBPD Publications
· P.C. Tulsian, Business Organisation and Management, Pearson India
· Anthony, Lakshmi, Padmavathi and Satyavathi, Business Organisation and Management, Himalaya Publishing House
· Sharma, Gupta and Sharma, Business Organisation and Management, Kalyani Publications
BACHELOR OF COMMERCE PROGRAMME (FYUGP)
SYLLABUS OF 1ST SEMESTER
Title of the Course: MARKETING MANAGEMENT
Course Code: MINCOM1
Nature of the Course: Minor
Course Credit: 04 credits
Distribution of Marks: 80 (End Sem) + 20 (In-Sem)
Objective: The objective in this course is to help students to understand the concept of marketing and its applications
Unit 1: Total Marks 20
Introduction: Nature and scope of marketing; Importance of marketing; Marketing concepts traditional and modern; Marketing mix; marketing environment. Concept of Online Marketing.
Unit 2: Total Marks 20
Consumer behaviour and market segmentation, meaning and significance of consumer behaviors; Market segmentation- meaning and importance; Bases for s market segmentation.
Unit 3: Total Marks 20
Product: Concept of product; Product planning and development; Packaging – role and functions; Brand name and trade mark; after sales service. Price: Significance & Types.
Unit 4: Total Marks 20
Promotion: Meaning, needs and importance of promotion; Methods of promotion. Distributions Channels and Physical Distribution channels; Factors affecting choice of a distribution channel.
MODES OF IN-SEMESTER ASSESSMENT: (20 Marks)
· One Sessional Examination – 10 marks
· Other (any one) 10 marks
– Group Discussion
– Assignment
– Seminar Presentation on any of the relevant topics
– Hands on Learning
Learning Outcomes: On successful completion of the course, the students will be able to:
1. Apply marketing concept and behavioural aspects of the consumers
2. Understand market segmentation strategies in practice.
Suggested Readings:
1.Philip Kotler: Marketing Management, Prentice Hall, New Delhi.
2.Sontakki C.N: Marketing Management, Kalyani Publishers, New Delhi.
3.Evans: Marketing Management, Cengage Learning India Pvt. Ltd., Delhi 9
4.Sharlekar: Marketing Management, Himalaya publishing, New Delhi.
5.Dabur: Marketing Management, S. Chand, New Delhi.
Note: Latest edition of text books may be used.
BACHELOR OF COMMERCE PROGRAMME (FYUGP)
SYLLABUS OF 1ST SEMESTER
Course Title: MARKETING FOR BEGINNERS
Course Code: GEC-1B
Nature of the Course: Generic Elective Course (GEC)
Course Credit: 03 Credits
Distribution of Marks: 80 (End Sem) + 20 (In-Sem)
Course Objectives:
· To help students understand the fundamentals of marketing concept.
· To help students understand the importance of Marketing in business.
Unit 1: Total Marks 20
Introduction: Concept and importance of Marketing Market Segmenting, Targeting, and Positioning and Repositioning, Marketing Mix, Targeted Marketing versus Mass Marketing
Unit 2: Total Marks 20
Product and Services Strategy: Product, Product classifications, Individual product decisions, Product line decisions, Product mix decisions, New-Product Development and Product Life-Cycle Strategies; Service marketing.
Unit 3: Total Marks 20
The Pricing Framework and a Firm’s Pricing Objectives, Factors That Affect Pricing Decisions, Pricing Strategies
Unit 4: Total Marks 20
Promotion Mix; Distribution Channels and Logistics Management; The nature of distribution channels, Channel design decisions, Physical distribution and logistics management.
MODES OF IN-SEMESTER ASSESSMENT: (20 Marks)
· One Sessional Examination – 10 marks
· Other (any one) 10 marks
– Group Discussion
– Assignment
– Seminar Presentation on any of the relevant topics
Course Outcome: This course will help students understand the basics of marketing and also the application of marketing concepts in practical life.
Suggested Readings:
Reference Book:
1. Principles of Marketing: A Global Perspective- Philip Kotler, Gary Armstrong, SweeHoonAng, Prof SiewMeng Leong, Chin-Tiong Tan, Prof Oliver Hong-Ming Yau, Pearson Publication
Text Books:
1. Marketing Management -R S N Pillai, V Bagavathi, S. ChandEdition: 1stedition, 2010 11
2.Marketing Management – Concepts, Cases, Challenges and Trends – GovindarajanMadabusi, PHI publication.
3. Marketing Management, Dr. Amit Kumar, Dr. B. Jagdish Rao, Sahitya Bhawan Publications 3rd Revised Edition 2017
BACHELOR OF COMMERCE PROGRAMME (FYUGP)
SYLLABUS OF 1ST SEMESTER
Course Title: Understanding India
Nature of Course: VAC Course Code: VAC 1
Total Credit: 2
Distribution of Marks: 40 (End-Sem) +10 (In-Sem) =50
Objectives: The objective of the paper is to have a thorough as well as a comprehensive understanding about India, its cultural development through art and architecture, religions and philosophies of ancient India. The paper also deals with various constituent assembly debates along with the formation of the Indian Constitution.
Unit 1: Total Marks 13
– The idea of Bharatvarsha; Ancient Indian Literature Sanskrit, Pali, Prakrit, Tamil
– Scientific literature and development of science in Ancient India
– Religions and philosophies of ancient India-Vedic, Buddhism, Jainism
– Education and educational Institutions in Ancient India
Unit 2: Total Marks 13
– Art and architecture of ancient India
– Art and architecture of Medieval India
– Medieval Bhakti Movement and The Sufi Tradition
Unit 3: Total Marks 14
– Main currents of Indian National Movement-Growth and development of Indian nationalism and Indian National Movement-Independence Building a framework of the new nation Making of the Indian Constitution
– Basic features of Indian constitution: Basic Structure Doctrine, Fundamental rights and duties, Directive principles, Federal Structure, Independence of Judiciary and the Parliamentary system
MODES OF IN-SEMESTER ASSESSMENT: (10 Marks)
· One Internal Examination – 05 Marks
· Others (Any one) – 05 Marks
– Group Discussion
– Seminar presentation on any of the relevant topics
– Debate
Learning Outcome:
– To have an understanding on history and culture of ancient India.
– The students will be acquainted with the literature, philosophy, art and architectural developments in India during the period concerned.
– The students will also get to know about their constitutional rights and duties.
Suggested Reading List:
1. A.L. Basham, The Wonder that Was India, Picador India,1971
2. R.S. Sharma, India’s Ancient Past, New Delhi, OUP, 2007
3. Upended Singh, The History of the Ancient and Early Medieval India, Pearson, 2008
4. Satish Chandra, History of Medieval India, Arihant Publication, 2020
5. Durga Das Basu, Introduction to the Constitution of India, Lexis Nexis, 2018
BACHELOR OF COMMERCE PROGRAMME (FYUGP)
SYLLABUS OF 1ST SEMESTER
Course Code: VAC2
Title of the Course: Health & Wellness
Nature of the Course: Compulsory for All UG Students
End Semester: 40 Marks
In Semester: 10 Marks
Total Credits: 02 COURSE
OBJECTIVES:
· To introduce the learners to the concept of health and wellness and its relevance in daily life.
· To introduce the learners to the relation between mind-body and its relevance.
· To introduce learners to health behaviour and promotion of human strengths for well-being.
Unit 1: INTRODUCTION TO HEALTH & WELLNESS (Total Marks: 20)
· Definition of health- WHO definition
· Importance of health in everyday life
· Components of health- physical, social, mental, spiritual and its relevance
· Concept of wellness
· Mental Health & wellness
· Determinants of health behaviours
· Using the mass media for health promotion
Unit 2: MIND – BODY AND WELL-BEING
· Mind- Body connection in health- concept and relation
· Implications of mind-body connections.
· Wellbeing- why it matters?
· Digital wellbeing
· Understanding health beliefs, and perspectives of indigenous people pertaining to Assam and North East India
· Promoting Human strengths and life enhancement: Classification of human strengths and virtues; cultivating inner strengths: Hope and optimism
MODES OF IN-SEMESTER ASSESSMENT: (10 Marks)
· One Internal Examination – 05 Marks
· Others (Any one) – 05 Marks
– Group Discussion
– Seminar presentation on any of the relevant topics
– Debate
LEARNER OUTCOMES: After completion of this course the learner will be able to:
· explain the concept and nature of health, wellness and its various implications
· demonstrate adequate knowledge on well-being and promotion of healthy behaviour.
READING LIST
1. Carr, A. (2004). Positive Psychology: The science of happiness and human strength. UK: Routledge.
2. Forshaw, M. (2003). Advanced psychology: Health psychology. London: Hodder and Stoughton.
3. Hick, J.W. (2005).Fifty signs of Mental Health. A Guide to understanding mental health. Yale University Press.
4. Snyder, C.R., &Lopez, S.J.(2007). Positive psychology: The scientific and practical explorations of human strengths. Thousand Oaks, CA: Sage.
BACHELOR OF COMMERCE PROGRAMME (FYUGP)
SYLLABUS OF 1ST SEMESTER
Course Title: MS EXCEL AND ITS APPLICATION IN BUSINESS
Course Code: SEC-1A
Nature of the Course: Skill Enhancement
Course (SEC)
Course Credit: 03 Credits
Distribution of Marks: 80 (End Sem) + 20
(In-Sem)
Course Objectives:Â To learn MS Excel Features and how business activities can be performed effectively and efficiently using MS Excel.
Unit 1: Basics of MS Excel (Total Marks: 30)
Managing Worksheets and Workbooks: Labelling and Naming Worksheets and Workbooks, Adding, Deleting and Saving Worksheets and Workbooks, Reposition Worksheets, Inserting, Deleting, and Renaming Worksheets, Copy Worksheets, printing a Workbook, formatting a Worksheet, Adding Elements to a Workbook, Protecting Worksheet and Workbook.
Inserting and deleting rows and columns. Inserting and deleting cells
Unit 2: Data Representation using MS Excel (Total Marks: 25)
Entering, Editing and Formatting Data, uses of mathematical, logical and Financial and Date and Time formulas, import external data, Creating Table, Sorting Data, Data Validation, Consolidation, Creating Pivot table. Charts: Chart elements: Titles, legend, data labels, creating a New Chart, Formatting Chart, Types of charts, Using Chart Templates, Pivot chart.
Unit 3: Preparation of Financial Statements (Total Marks: 25)
Preparation of Profit & Loss Account, Balance Sheet, Perform Ratio Analysis and Financial Statement Analysis using MS Excel.
MODES OF IN-SEMESTER ASSESSMENT: (20 Marks)
· One Sessional Examination – 10 marks
· Other (any one) 10 marks
– Group Discussion
– Assignment
– Seminar Presentation on any of the relevant topics
Course Outcomes: On successful completion of the course, the students will be able to:
1. To familiarize oneself with Excel’s Basic features
2. To gain skills on data representation using MS Excel.
3. To acquire skills for data analysis using MS Excel. 13
4. To prepare Financial Statements using MS Excel
Suggested Readings:
1. MS Office: Sanjay Saxena, Vikas Publishing House
2. Financial Modelling in Excel for Dummies by Danielle Stein Fair Hurst
3. Microsoft Office Excel 2007 step by step: Frye, PHI
Note: Latest edition books shall be used.
BACHELOR OF COMMERCE PROGRAMME (FYUGP)
SYLLABUS OF 1ST SEMESTER
Course Title: TOURISM MANAGEMENT
Course Code: SEC-1B
Nature of the Course: Skill Enhancement Course (SEC)
Course Credit: 03 Credits
Distribution of Marks: 80 (End Sem) + 20 (In-Sem)
Course Objective: · To understand some important concepts and practices of the tourism sector and shall throw light on the potentialities of tourism as a career and employment opportunity.
Unit 1: Tourism Management an overview
1. Concept of tourism, different types of tourism- Domestic, Foreign, Excursionist, Role of tourism in economic development
2. Types of tourism product- Eco tourism, Nature tourism, Pilgrimage tourism, Heritage tourism, Cultural Tourism, Adventure tourism, Medical Tourism, Rural tourism
Unit 2: Constituents of Tourism Industry
1. Transportation facility, accommodation, catering, food and entertainment, Banking and financial facilities
2. Tourism Intermediaries: Travel Agent, Tour Operator, Duties function and responsibilities of tour operator, Host community involvement.
Unit 3: Management Issues
1. Tourism planning and development, human resource management in tourism
2. Marketing in Tourism, Careers in Tourism
MODES OF IN-SEMESTER ASSESSMENT: (20 Marks)
· One Sessional Examination – 10 marks
· Other (any one) 10 marks
– Assignment
– Seminar Presentation on any of the relevant topics
– Field Visit
Course Outcome: After studying this paper, students should be able to understand the workings of the tourism industry to an extent that they are able to choose a career path in this sector after careful consideration and further scrutiny of the various determining variables.
Recommended Books:
1. Roday, Biswal & Joshi: Tourism Operations and Management. Oxford University Press.
2. Swan & Mishra: Tourism Principles and Practices. Oxford University Press.
3. Gupta, Singh, Kirar&Bairwa: Hospitality and Tourism Management.Vikas Pubilcations.
4. Kadam, Shaifaalee&Chainickaa: A Textbook of Tourism and Hospitality Management. Bookman Publications. New Delhi
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